2023 E-Insights Report

Google Trends: State of Life Introduction

In this section the researchers present the analysis of trends in Google searches related to the state of life.

  1. Search for Housing
    This is the proxy for the search for housing.
    ā€œapartments for rentā€ + ā€œapartments for leaseā€ + ā€œapartments near meā€ + ā€œhouses for lease near meā€ + ā€œcheap apartments near me.ā€

  2. Search for Drugs
    This is the proxy for the regionā€™s activity related to drugs.
    ā€œheroinā€ + ā€œcannabisā€+ ā€œcocaineā€ + ā€œweed near meā€ + ā€œlsd.ā€

  3. Search for Divorce Lawyers
    This is the proxy for divorce activity
    ā€œdivorce lawyers.ā€

  4. Family Moving to City Persona
    This is the proxy for migration to the city.
    ā€œhouses for saleā€ + ā€œelementary schoolsā€ + ā€œcost of livingā€ + ā€œjobsā€ + ā€œinsurance cost.ā€

  5. Leisure Traveler Persona
    This is the proxy for the tourist activity in the region
    ā€œtourist attractionsā€ + ā€œtravel ticketsā€ + ā€œplaces to visitā€ + ā€œthings to do.ā€